Video Graphic Title Cards

The graphic title cards for the Crown Royal campaign were designed to reflect Houston’s rich cultural heritage for the Chopped & Screwed music scene. Combining bold typography and vibrant visuals inspired by local artistry, the cards enhance the storytelling by grounding each case study segment in authenticity.

Tools Used: Adobe Illustrator

Purple background with beige text that reads 'To celebrate the extra rare gems of Houston.'

Purple background with centered text in beige and dark purple reading: "And communicate masterful blending".

Purple background with white and gold text reading 'Crown Royal 18, Aged Eighteen Years, Took Consumers'.

Purple background with the words 'On a Musical Journey' in beige, centered on the image.

Purple background with gold text reading: "Welcome to the vibrant neo-luxe world of crown royal 18 year old extra rare."

Purple invitation card with gold text reading "We invited Houstonians to a chopped & screwed evening."

Logo Design

Designed logo concepts for Crown Royal’s “That Deserves a Crown” program, to expand the Chopped & Screwed campaign with a community element.

This initiative honors individuals making a positive impact through partnerships, offering recipients VIP experiences, recognition, and charitable donations.

Tools Used: Adobe Illustrator

Text that reads, 'That deserves a crown' with a gold crown illustration above the text.

Gold-colored text on a black background that reads "That Deserves a Croun" with a decorative crown and musical notes above the words.

Text that reads 'That Deserves a Crown' with a purple crown and musical notes above the word 'Down'.

Stylized text reading 'Crown' over a purple background with a pattern of bottles and a small crown icon.

Text saying "That Deserves a Crown" with a cowboy hat on top of the words.