A royal crown with a purple cushion and gold embroidered details, topped with a gold and red crown, placed above the text "Royal Loung" in gold cursive font.

Video Graphic Titles

The graphic title cards for the Crown Royal campaign were thoughtfully designed to reflect the rich cultural heritage of Houston for the Chopped & Screwed music scene. Combining bold typography and vibrant visuals inspired by local artistry, the cards enhance the storytelling by grounding each case study segment in authenticity.

Tools Used: Adobe Illustrator

Purple background with beige text that reads 'To celebrate the extra rare gems of Houston.'
Purple background with centered text in beige and dark purple reading: "And communicate masterful blending".
Purple background with white and gold text reading 'Crown Royal 18, Aged Eighteen Years, Took Consumers'.
Purple background with the words 'On a Musical Journey' in beige, centered on the image.
Purple background with gold text reading: "Welcome to the vibrant neo-luxe world of crown royal 18 year old extra rare."
Purple invitation card with gold text reading "We invited Houstonians to a chopped & screwed evening."

Logo Design

Designed logo concepts for Crown Royal’s “That Deserves a Crown” program, to expand the Chopped & Screwed campaign with a community element.

This initiative honors individuals making a positive impact through partnerships, offering recipients VIP experiences, recognition, and charitable donations.

Tools Used: Adobe Illustrator

The logo of the restaurant chain 'TGI Fridays' with gold cursive text and a floral crown at the top of the graphic.
Text that reads, 'That deserves a crown' with a gold crown illustration above the text.
Gold-colored text on a black background that reads "That Deserves a Croun" with a decorative crown and musical notes above the words.
Text that reads 'That Deserves a Crown' with a purple crown and musical notes above the word 'Down'.
Stylized text reading 'Crown' over a purple background with a pattern of bottles and a small crown icon.
Text saying "That Deserves a Crown" with a cowboy hat on top of the words.

Case Study
Mockups

Created Instagram story and reel mockups and Spotify mockups to be animated and used in the production of Crown Royal’s Chopped & Screwed case study video.

Close-up of a man in a music studio, looking down, with orange and purple lighting in the background. Part of a white T-shirt with orange text is visible.
A bottle of Crown Royal 18-year-old extra rare whisky and a glass filled with whisky and ice cubes.
A vinyl record turntable with a stylized roller coaster model on top, red roses in a vase, and a note with the date 'Jun 27th' indicating an event. The background includes a purple cloth and the screen shows a music playlist titled 'Extra Rare: Chopped & Screwed'.
A bottle of Crown Royal whisky and a filled whisky glass on a table, with a rhinestone-edged sign behind them that reads 'Crown Royal 18 aged eighteen years, OG Ron C & The Chopstars, with Anne Lundy.' The image has a purple hue, and overlay text says, 'It's time. Welcome to extra rare: The Chopera, hosted by Crown Royal aged 18 years.'