The One Club for Creativity

Selected as one of a diverse group of attendees for this 6-week virtual mentorship, Abigail collaborated directly with industry-leading Corporate Members to tackle professional briefs and agency-designed curricula. This intensive program focused on refining creative processes, mastering the art of the pitch, and receiving high-level portfolio critiques from agency veterans.

OOH Campaign Creative

Brief for Justpoint

Designed and executed a multi-channel campaign for Justpoint, a fresh entrant in the personal injury service sector with a distinct focus on humanizing insurance claims. The mission was to shift the conventional narrative away from profit and numerical assessments of traumatic experiences.

Through a careful blend of creative art direction and copywriting, we centered our campaign around the inherent humanity of these claims, emphasizing the emotional resilience behind each case. This approach aimed to redefine the perception of insurance by portraying it as a compassionate support system rather than a profit-driven entity.

Text stating, 'Justice should be more than a cash prize. How it should be.' with dollar bills falling on the left side and the Justpoint logo on the bottom right.
Image with text saying 'Justice should be more than a cash prize. How it should be.' and an image of a pile of crumpled U.S. dollar bills, with the Justpoint logo in the bottom right corner.
An infographic showing a car accident scene with a crashed vehicle and an overturned car, accompanied by text that reads 'About 2 in 3 car accident trials are actually successful.'
A teal background with white text that says 'We're trying to increase that number. Just the facts.' and a small logo with the word 'Justpoint' in the bottom left corner.
Graphic with a gavel and handshake, stating 'Only 4% of personal injury cases ever go to trial.'
A promotional graphic with a teal background featuring the message 'We'll let you know if you're one of them. Just the facts.' in large white and light green text, with the Justpoint logo in the bottom left corner.