The Ocean is Closer Graphics

Executed graphics for social media assets and event activations for “The Ocean is Closer Than You Think” campaign by 11th Hour Racing, maintaining a cohesive art direction for the entire scope of the project. The campaign is designed to promote and encourage the benefit and participation of composting while highlighting the consequences of not. The graphics enhance the visuals of marine life infiltrating our daily lives, whether it is consciously noticed or not.

A kitchen with a man cooking and a small child in the background. A whale appears to be jumping out of a trash can, with water splashing around it. There is a blue banner with white text about ocean conservation.

A large fish jumps out of a kitchen sink as three children and a woman prepare food, with a large whale on the kitchen counter.

A woman with short curly hair wearing an orange shirt and black pants is chopping vegetables on a cutting board in a kitchen. The kitchen has white cabinets, a black countertop, and a sink. There is an octopus on top of a trash can near the counter, with a pineapple and other items on the counter.

Photo Booth Assets

Digital Frame

Master Overlay

Polaroid Frame

A close-up of a humpback whale breaching the water surface, showing its head and upper body.

Stickers

Close-up of an octopus with purple and brown skin, curled tentacles, and suckers visible.

A sticker of a dolphin with a blue outline.

Postcards

Informational card with the number 11 in a circle at the top left, blue and gray color scheme, and a QR code at the bottom right. The title reads 'The ocean is closer than you think' in large blue text, with the subtitle 'So are your composting options' in italics below it. The card explains that 11th Hour Racing supports sustainable projects in coastal communities worldwide, encourages volunteers to promote composting on-site and at home, and mentions talking points on the back of the card to educate attendees about composting.

Text about a campaign encouraging composting to help the ocean, mentioning benefits like reducing greenhouse gases, improving soil and water quality, and eliminating marine debris, with a call to visit 11thhourracing.org/closer.