Red and black logo resembling a stylized letter 'E' or arrow pointing to the right.
Five smartphones displaying the DashPass app, showing food delivery services and restaurant options, arranged diagonally on a white surface.

DashPass Rebrand

DashPass logo with a stylized D and P in teal and black text reading 'DashPass'

DoorDash is the leading food and convenience delivery app within the United States and offers DashPass, a premium membership subscription for $9.99 a month.

DashPass currently offers delivery without the additional fees for participating restaurants, limited only to paying users.

Black text on a white background reading, "The One Club for Creativity."

The One Club for Creativity’s Young Ones Student Awards hosted a brief to create a compelling campaign to drive sign-ups and encourage registration for DashPass.

The current issue stunting DashPass user acquisition is that non-DashPass users do not feel inclined to begin a monthly subscription for a service with low frequent usage.