Abigail led the creative direction for designing a two-part marketing activation at the Chase Center to promote the latest version of the NBA2K game, 2K26. The installation on the upper concourse was designed as an interactive fan zone, blending physical brand elements with digital engagement through custom photo ops and live game demos.

Additionally, she concepted and designed a branded gaming lounge within the arena, meticulously curated to create a high-end atmosphere that resonated with gamers and basketball fans.