Gold harp with the engraving 'ESTD 1759' on its frame.

Custom Wrapping Paper

Designed a set of custom wrapping papers for Guinness’ 2022 holiday digital content. Stop-motion videos were created to showcase available Guinness gifts in a fun, engaging way.

Content was created for Guinness’ Instagram Reels “Unwrapped” social series.

The custom papers were also used for the 2022 holiday season to wrap gifts sent to Guinness clients.

Tools Used: Adobe Illustrator, Adobe Photoshop

‘Unwrapped’

Instagram Reels

Social Content

Designed UI/UX mockups for a social content concept, “Guinness Reset”, to visualize the refreshing relaxation that begins at 5:00 PM with a Guinness. One version of the “Guinness Reset” concept was to be activated via the iPhone’s Control Center, pressing the custom Guinness Reset button.

An alternative mockup presents the frames of animation for the Guinness Reset to be activated by the clock hitting 5:00 PM, triggering the low battery icon to scale up and transform into the perfect happy hour pint.

Tools Used: Adobe XD, Adobe Photoshop

Mock Ups

iPhone lock screen showing the time as 5:00, date as Wednesday, October 12, with a blurred colorful background, battery, Wi-Fi, and cellular icons at the top, and flashlight and camera icons at the bottom.
iPhone lock screen showing time 4:59, date Wednesday, October 12, Wi-Fi and battery icons at the top, flashlight icon on the bottom left, and camera icon on the bottom right.
iPhone Control Center screen showing airplane mode, cellular data, Wi-Fi, Bluetooth, screen rotation lock, flashlight, focus, brightness, volume, and apps for calculator, camera, and flashlight.
Close-up of a boiling, brownish mixture with bubbles.
A partially eaten fried food item, possibly fried chicken or similar, with a smartphone screen visible underneath showing app icons such as Guinness Reset, Calculator, and Camera.
Close-up of a brown leather couch with the Guinness logo, featuring a golden harp, placed on the couch.
Close-up of a smartphone screen showing the time as 5:00, with a background image that appears to be a textured, brown and beige surface.
Close-up of a textured brown surface, possibly a blanket or fabric, seen as the background of a phone lock screen showing the time 4:59 and the date Wednesday, October 12.
Close-up of a mobile phone screen showing a low battery warning overlay, with a background of blurred brown textured surface.
A close-up of a person's face with a white outline of a glass overlaid on top.
A blurry background with a white outlined square and rounded rectangle overlay, similar to a camera viewfinder or app interface.
A glass of Guinness beer with a frothy head, featuring the Guinness logo on the front, set against a background of foamy beer and bubbles.

Animated UI/UX

Created UI/UX mockups of a co-branded animated direct message thread between Draft Kings and Guinness for a social media collaboration debating who will win the Draft or Draught King title.

Tools Used: Adobe XD

Mock Ups

Screen shot of a social media message from DraftKings with their logo, and a download icon next to the message.
Logo for DraftKings with green and white text on a black background, featuring an orange crown.
A social media conversation with DraftKings logo, where someone asks if they can even spell 'Draught,' and DraftKings replies about sticking to their draughts.
Conversation between two people about the correct spelling of 'draft' versus 'drauch' for the Guinness challenge, with a Draft Kings logo in the background.
A text conversation between a person and DraftKings on a mobile phone, discussing the correct spelling of 'Draught' versus 'Draft' with the DraftKings logo displayed. The logo has a black background with green and white text, and an orange crown over the letter 'D'.
Screenshot of a conversation with the DraftKings logo and chat messages discussing spelling and a challenge.

Animated Stickers

Instagram Story

A child sitting on a swing hanging from a tree branch in a park.
An illustration of a harp surrounded by concentric circles with the words 'TM' and directional arrows.
Golden badge with the text '1M' in large font, surrounded by the phrase 'MILLIONS OF HOURS PLEDGE' in a circular pattern.

The Cupcake Guys + Guinness

Produced multiple title cards for digital social content posted to Guinness’ official YouTube & Instagram accounts. Guinness partnered with The Cupcake Guys to promote the football season and the drink of the season.

Tools Used: Adobe Illustrator

IG Feed Inspo

Sourced Guinness images to design curated Instagram feed mockups consisting of photos featuring picture-perfect pints for the collaboration with Draft Kings.

Tools Used: Adobe Photoshop

Mock Ups

A smartphone screen showing an Instagram profile named draughtkings with a verified blue check mark. The profile consists of a grid of photos featuring pints of Guinness beer, often held by people in various casual settings, with some in outdoor and social environments.
A pint glass of Guinness beer with a creamy head, placed on a wooden surface, with the Guinness logo on the glass.